A campaign for Oui Productions, built from how Oui already works: concept to delivery, personal yet practical, led with care.
RitualAds is the engine behind campaigns and previsualizations for AEG, Apple Arcade, Factory 360 x Spotify, Fliff, Golden State Valkyries, Magic Mountain, and 3 more.
Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study
In · A big-budget family-adventure script, Baby Monster, that had been collecting dust: the magic of Amblin, the wonder of E.T., the scale of Jurassic Park.
Out · A previsualization trailer that gave decision makers something a script cannot.
The result · A bidding war between Netflix and Universal, ending with Universal landing the project with Jeff Robinov's Studio 8 producing, the team behind the $180M+ box office hit Nosferatu.
In · Quinn Halleck teamed up with Cuebric and Disguise to create two case studies in just two days.
Out · Layered 2.7D environments running in Disguise instead of fully built 3D worlds: real-time parallax and camera interaction with minimal setup.
The result · Two case studies in two days.
In · A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.
Out · AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI's 'History in the Making'.
The result · Produced in under two weeks.
Three films for Oui Productions, each built on the company's own words: the yes, the ecosystem, concept to delivery. Each film plays below with the boards that built it.
A young director carries the one frame everyone else has turned down into a dark stage at dawn. Oui's producer reads the page and says oui, and by golden hour the whole crew has made the impossible shot real.
A working backlot filmed like a wildlife documentary. A calm narrator watches every craft move as one organism while the light dies, until the evening produces its single artifact: one perfect frame, glowing on the monitor.
One locked overhead frame on a cork board, animated in stop motion. Swatches, prints and pins arrange themselves into a finished campaign picture, and a pair of hands lifts it off the board into the world.
Four posters for Oui Productions, each one picture and one line in the campaign's own type. They run as print, social and out-of-home beside the films.
Oui Productions develops campaigns from concept through post. RitualAds makes finished films and key art from a written brief, the way this page was made. Together that can take three shapes, each scoped case by case.
Oui leads development and the client. RitualAds concepts and makes the films and key art for one campaign, from the brief to finished cuts on a page like this one.
A fixed window across several client briefs at once: concepts, films and posters landing week by week, with Oui's producers steering what gets made and for whom.
A monthly rhythm beside Oui's own team: development support, films and key art on call for pitches, treatments and campaigns as they come up.
A written brief arrives and concepting starts. This page began as one forwarded note and a company website.
Concepts, boards and key art land on a private page for review, like the one you are reading.
Finished films land beside them, and every change request lands on the same page until it is right.
RitualAds is the engine behind campaigns and previsualizations for AEG, Apple Arcade, Factory 360 x Spotify, Fliff, Golden State Valkyries, Magic Mountain, and 3 more.
THE NEXT STEP · SEND ONE LIVE BRIEF · THE FIRST CONCEPTS FOR IT LAND THE SAME WEEK
RITUALADS
